Marketing in Australia of Infant Formulas: Manufacturers and Importers Agreement

Marketing in Australia of Infant Formulas: Manufacturers and Importers Agreement 1992 (MAIF Agreement)

Page last updated: 26 July 2017

The MAIF Agreement has operated since 1992, as a voluntary, self-regulatory, code of conduct between the manufacturers and importers of infant formula in Australia. It is Australia’s response to the World Health Organization’s International Code of Marketing of Breast-milk Substitutes 1981 (WHO Code). The MAIF Agreement applies to those Australian manufacturers and importers of infant formula who are signatories to the MAIF Agreement.

The MAIF Agreement aims to contribute to the provision of safe and adequate nutrition for infants, by the protection and promotion of breastfeeding and by ensuring the proper use of breast milk substitutes, when they are necessary, on the basis of adequate information through appropriate marketing and distribution.

Current signatories to the MAIF Agreement include:

  • Abbott Australasia Pty Ltd
  • Aspen Nutritionals Australia Pty Ltd
  • Australian Dairy Park Pty Ltd
  • Bayer Australia Ltd
  • Freedom Foods Group Trading Pty Ltd
  • H J Heinz Company Australia Ltd
  • The Infant Food Co. Pty Limited
  • Murray Goulburn Co-operative Co.Limited
  • Nature One Dairy Pty Ltd
  • Nestlé Australia Ltd
  • Nuchev Pty Ltd
  • Nutricia Australia Pty Ltd
  • A2 Corporation Ltd
  • Wattle Health Australia Limited

MAIF Agreement

The complaint process

Individuals, members of industry, community and consumer groups are able to lodge a complaint with the Department of Health alleging a breach of the MAIF Agreement.

Complaints should be submitted to the Department of Health on the Complaint Form.

More information on the complaint process.

Links to Historical Documents

Annual Reports

Contact details

Department of Health
MDP 802 GPO Box 9848
Canberra ACT 2601
Email: Marketing in Australia of Infant Formula, Department of Health